![]() ![]() Your sender reputation (or sender score) is the metric ISPs use to decide whether your emails are legitimate or spam. One of the reasons email marketers struggle to reach customers is a tarnished sender reputation. Let’s take a closer look at the top reasons why you should verify your email list and how that helps you run more successful email campaigns. Related: Let’s Talk About Email: Bruce Herwig of Image Source By verifying your address, you are ensured maximum deliverability to the intended audience.” People constantly move jobs, so your database is always out of date. ZeroBounce customer Bruce Herwig, a marketing director at Image Source, confirms: “Email verification works by confirming there is a valid email on the receiving end. Without it, you might be sending emails to fake addresses and not communicating with real people.Įmail validation also helps you prevent email blacklisting and ensure your work doesn’t go to waste. Think about it: what good is an email you sent if it ends up in the junk folder? Verifying email addresses is one of the best ways to increase your chances of landing in the inbox.įor any business that uses email marketing, email verification is an investment of time and money. Those email addresses will affect your overall email results.Keeping outdated emails in your database or CRM is detrimental because: The pandemic has made things worse, with data decaying even faster. On average, about 25% of your emails go bad every year. Why you should verify the email addresses on your listĮmail lists deteriorate. Our case study with MediaShares CEO Gene Massey shows just how risky bad data is to your email deliverability. ![]() Otherwise, you’re gambling with your email deliverability and email marketing budget. Once your email validator deems an email address problematic, you should remove it without delay. or validating emails in real time, before you add them to your database.verifying a list with thousands or even millions of emails.When you build a similar reputation, your messages start going to the junk folder. Spammers don’t care about the quality of their contacts – they’ll email any address they can find. They can actually hurt your email reputation and cause your email deliverability to sink.Įmailing these contacts sends a message to Internet service providers (ISPs) that you are a likely spammer. Furthermore, an email verification service ensures that the email address isn’t harmful.Ĭertain types of emails are not just worthless from a marketing perspective. Try the ZeroBounce free email verifier What does it mean to verify email addresses?Įmail verification is the process of determining whether an email address exists and whether it belongs to a real person. Read on to find out why you should validate email addresses, and how that helps you achieve better email results. A bad email that looks just like any other can cause your list to unravel – and you’d never know it.īut checking an email address is more than just determining whether it exists or not. If an email address is so valuable, isn’t it worth it to keep it on your list, regardless of whether it’s been verified?Īs you will soon see, keeping unverified email addresses on your list can prevent your emails from arriving. The value depends on the email and consumer habits of the person behind it, with an average value of $113.48 per contact. Those who succeed realize that an email address has a dollar value. Gone are the days when email signup was relegated to a clipboard and a ballpoint pen. Marketers and business managers are more aware than ever of the inherent value of email addresses. See why you should verify email addresses and how it helps you engage your subscribers and increase sales. A clean, valid email list is an email marketer’s number one asset. ![]()
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